Adam Pinsley, a graphic designer in Delta's marketing department, responsible for many of the airline's initiatives, following the trend adopted by some Arab companies, decided to expand the perception of the company logo on the plane. For him, the brand recognition should not end when the plane takes off from the airport of Delta. With this, the company started to paint their mark on the belly of the plane.
Thus, the Delta becomes one of the few airlines that have their logos at the bottom of the plane. Although it is not seen when the aircraft is on the ground since the aircraft is in the air you can clearly see the logo, which was strategically placed to create visibility for Delta brand and so there is recognition in places besides the airport , Pinsley said.
The action takes place at a time when US airlines strive to counteract the advance of Middle East companies on its main markets. In addition to the lawsuit filed jointly by major US companies, claiming unfair competition and subsidies from Arab countries their flag companies, US companies now seek to provide new services and a better degree of experience to its passengers.
