"Thumb Down": icon can be thumb down, but it is speculated that may be different, like a hug (VEJA.com/VEJA)
For some time Mark Zuckerberg, Facebook CEO moves the community of 1.5 billion social network users to imply that the creation of the button could be "dislike" ("not enjoyed" in Portuguese). The icon for "enjoyed" - the image of hand with thumb up - is the greatest symbol and one of the reasons for the success of Facebook. In his more than ten years, social network Zuckerberg made the expression "like to" turn a recurring slang in the virtual world as a synonym for "like what we saw." However, seven out of ten users declare missing something to express the opposite, namely that a post not pleased. The Facebook resisted the idea of creating a button for this, fearing that he would further promote discord in an environment already taken by inflamed discussions. The fear was justified: the climate of war and fofocagem is one of the main reasons that cause people to delete profiles from your contact list - the first is the realization that one is too busy to navigate the social network. Now, however, the giant Silicon Valley seems even willing to face the challenge. Apr. 15, during an event in which Facebook fans asked questions to the CEO, there was a positive response to the insistent question "Do you plan a" dislike "?".
Details are not known how or when such button is implemented. But it already burned network.Imagine when the device debut. Comprehensible. Real life, of course, is far more complex than can express two buttons: Curti / Thumb Down. However, for virtual life pulsating - flashing - on social networks, a button has been enough to share, for example, friends and enemies.
In his address on the theme, Zuckerberg tried to show committed to facilitate the expression of messages that represent positive feelings, and not the other way around:. "We do not want people to share their moments and in return receive negative reactions What is lacking is the possibility to express empathy. " In other words, the company does not intend that the novelty is used to display discontent, anger or hatred - so common on the web. The ultimate goal is to convey, as appropriate, support for virtual friend. The best example for this is a message in which the user enters the death of a family member. It sounds strange press "like" in this case. For Zuckerberg, would be more appropriate if there was an icon, the "dislike" that allowed people to demonstrate that a story like the one the left saddened and they sympathize with the pain of others.
Facebook's stance on the subject suggests that the icon for the new may not be the traditional thumb down gesture originated, according to some historians, in ancient Rome and later won strictly negative connotation. For over two millennia, the Roman emperors - followed by the public - showing the thumbs up as a way to show in arenas that a gladiator should kill the opponent, and the opposite gesture he mandated that the winner should show mercy. If this should not be the choice of Zuckerberg, then, what is? It is speculated that the social network may choose, for example, a drawing of flowers or a hug.
"In the end, this is a semantic problem," says the São Paulo Marcelo Tripoli, who heads the area of creation of the American agency SapientNitro, one of the most renowned in the world in digital advertising. "What does Facebook need to understand right is what message you want to convey to users with an innovation that will promote a radical change in the browsing experience on the site," he adds. Yes it's true. And more than that: we need to understand how people can take ownership of the new button.
Even if Zuckerberg wants them to express empathy, the internet has given sufficient evidence that is a cruel universe in which good portion of its people feel protected and free to throw open prejudices, express radical political opinions and verbally assaulting others. Not surprisingly, 58% of registered Facebook believe that a "dislike" only encourage more cyberbullying, a term that defines the digital offenses. So it could be more useful launch buttons that would enable the expression of feelings that most appear in the network conversation, such as envy.
The "dislike", so can backfire on Facebook just for the chance to become the best translation of what is worst on the web. "That's when any social network is full of noise and hatred that she is in danger of imploding," he noted neuroscientist, American writer and digital entrepreneur Jeff Stibel. In his bookBreakpoint (Breaking Point, in Portuguese), Stibel - which in 2007 published a prescient article in which bet that MySpace archaic today was "too crowded" and lose the lead then beginner Facebook - indicates that there is a limit stocking for networks. "It is something that works like a party. If it gets too crowded, creates conflict, and people start to leave, with no plans to return," the SEE. This is the risk of "dislike". The "party" imagined to give impetus to Facebook, users handle and create a new way of collecting information about them - something valuable in advertisers conquest - can cause its participants animated want to leave before the next song.
