Alibaba and its founder Ma Yun (Hong Wu and Daniel J. Groshong / Getty Images / SEE)
The Chinese e-commerce giant Alibaba reached 4 billion dollars in product sales in the first hour of "Single Day", a similar date with Black Friday, when the Chinese show the world its consumerist side.Last year, in 24 hours the brand sold 9.3 billion dollars, a record that at the current rate will be exceeded, although the frisson of Chinese Internet users go diminishing with each passing hour.
A huge counter in the Water Cube, site of the swimming competitions of the Beijing Olympic Games in 2008, shows real-time sales that Alibaba's sites are doing. In just eight minutes, the brand had reached $ 1 billion, and before concluding the first half hour the figure had already reached $ 3 billion, according to the marker. Sales began at midnight (14h on time GMT) and will extend throughout the day.
For 24 hours, 50,000 brands, including International 5000, will offer, on websites, large discounts to attract buyers inside and outside China. In addition to China, Japan, United States and South Korea are, in that order, the countries whose brands are achieving the best sales.
The "Single Day", which began to be celebrated in the 90s in the country and always happen on November 11, was transformed in 2009 by Alibaba giant in a day offers and sales in its seventh edition has everything to be the biggest World sales journey.
"China is a big country that many of its locations have stores. So, many use the computer or mobile device to gain access to luxury goods, fashion and electronics," said the head of international communication of Alibaba, Robert Christie .
