With the integration course the companies that make up in Latam, the group announced another step in the process to unify the mileage programs. Lan Pass and Tam loyalty combine to form LATAM LATAM Pass and Loyalty, respectively.
The change is part of the new brand consolidation process and will bring a series of new rules and benefits to customers. A key change occurs in the categories, especially on the Brazilian side. The White category happens to be called Latam; Blue becomes Gold, while Red goes Platinum designation. The superiroes categories, Red Plus becomes Black, while Black, adopts the brand Black Signature.
The benefits of the categories will be the same for all airline passengers of the group and for customers in the areas companies that are part of the oneworld alliance. Although deeper changes are expected by analysts, the forms of accumulation remain unchanged. The Latam Fidelity continues with the accumulation of Multiplus points and Latam Pass kilometers. In November last year, the company announced the change of Multiplus points accumulation rules, which go into effect from April 2016. On domestic flights, the program failed to consider only the rates profile and take into account also the amount paid for the ticket. Thus, customers who purchase a ticket in the basic profile Multiplus will receive 2 points for every Real paid the fare. In Flex Profiles, and Top Relax, you will receive 3 Multiplus points for each real paid. This means that the higher the amount paid for the passage, more customers Multiplus points will accumulate.
"From this change, we began to implement the new brand identity and group: Latam," says Jerome Cadier, vice president of Marketing LATAM Group.
During March 2016, customers will receive the new cards with their updated categories, which will be valid from 1 April.
The biggest news for Fidelity Latam customers eligible Courtesy Cabin Upgrade will be the confirmation of the benefit before the flight. Those who request the upgrade between 72 and 12 hours prior to travel now have free confirmation 12 hours before the flight, keeping the priority in relation to other customers. This benefit will be implemented gradually over the year and will be available in all Tam and Lan flights until the end of 2016.
In addition, members of the Latam Latam Pass Loyalty and who have class upgrade coupons may use the benefit both flights as Tam Lan, regardless of the program in which they are registered.
Users of categories Gold, Platinum, and Black Black Signature will have the benefit of accumulating at least 500 points Multiplus each trip, regardless of the profile and amount of charge, which corresponds to the current minimum score.
On international flights, from April 2016 the Multiplus points will be calculated based on the distance in miles between the origin and final destination, plus the tariff profile. Even if the flight has scales or domestic connections, it will be considered the total miles of all covered parts. The accumulation of Multiplus points in member companies oneworld or partner remains unchanged. Customers of Gold categories, Platinum, Black and Black Signature have guaranteed minimum accumulation of 5,000 points Multiplus travel to the US.
The new way of calculating domestic and international segments. Each distance covered spent in the calculation, including connections and scales. Thus, a flight from Sao Paulo to Manaus with connection in Brasilia, for example, is now calculated as two flown by facilitating category upgrade.
The rules for the category upgrade were also changed in November last year. Customers began to accumulate Multiplus points and / or the total of required parts from January to December. In addition, the upgrade category includes the possibility of combining the amount of Multiplus points with the number of flown in Business preminum.